Radio, radio
Posted: Thu Jul 28, 2005 9:36 am
<<KROQ Falls, WHTG Roars
The spring story continues, as KROQ/Los Angeles pulls in its lowest Arbitron showing in close to five years. By dropping 4.2-3.7, its spring share in adults 12+ is the lowest level since the winter of 2000 -- although a great deal of the hit could have been a result of the major promotional campaign to reintroduce sister station KCBS as "Jack FM" (which catapulted 1.7-3.0).
In San Diego, KBZT (FM94.9) surged 2.0-2.8 as XTRA-FM (91X) dropped 2.5-2.1, giving FM94.9 its third intraformat victory in the past four books.
The spring story continues, as KROQ/Los Angeles pulls in its lowest Arbitron showing in close to five years. By dropping 4.2-3.7, its spring share in adults 12+ is the lowest level since the winter of 2000 -- although a great deal of the hit could have been a result of the major promotional campaign to reintroduce sister station KCBS as "Jack FM" (which catapulted 1.7-3.0).
In San Diego, KBZT (FM94.9) surged 2.0-2.8 as XTRA-FM (91X) dropped 2.5-2.1, giving FM94.9 its third intraformat victory in the past four books.